London Craft Week — Remixed Vessels

Overview

A generative design project created for London Craft Week’s 10th anniversary, expanding a single vessel concept into 1,000 distinct printed variations.

The project was developed in collaboration with the brand consultancy TsevdosMcNeil (TM), exploring how digital design and printing technologies can express the diversity of contemporary craft.

Business challenge

Create large-scale visual variety while preserving the integrity of the original craft concept.

Rather than relying on a single hero image, the goal was to reflect the diversity of craft by producing a collection of unique works—each one distinct, yet clearly belonging to the same visual family.

Solution

• Built a parametric generative design engine using HP SmartStream Designer Spark
• Implemented JavaScript algorithms to programmatically generate artwork variations
• Defined controlled boundaries for material, lighting, and form transformations
• Managed edition rules for producing 1,000 unique posters

Each artwork is a digitally “remixed” vessel, exploring variations in geometry, material appearance, and lighting conditions.

Impact

Produced a limited edition of 1,000 unique posters, each printed variably so that no two copies are the same.

The project demonstrates how generative design and digital print technologies can expand a single artistic concept into a scalable collection of unique works—mirroring the diversity and creativity celebrated by London Craft Week.

“Amir has become our go-to consultant when it comes to generative design and print.
I don’t know how he does it, but I do know he takes our complex programmatic briefs and makes them look simple.”

— Danny McNeil, Creative Director, TsevdosMcNeil