Variable & generative design
Rule-based artwork that stays on-brand while producing thousands of unique designs—packaging, labels, direct mail, and more.
For Print Service Providers with HP Indigo presses
Creative Solutions for Print
Unlock creative personalization and increase production efficiency on HP Indigo presses.
I help HP Indigo print shops deliver premium personalization and run more efficiently—from generative creative rules to production-ready automation like Lanes Ganging Optimizer.
Services
Prepress workflow optimization
Tools and methods to reduce waste, shorten turnaround time, and prevent production issues—optimized for HP Indigo realities.
Implementation support
From prototype to production: testing, parameter tuning, and guidance so your team can run reliably under deadline pressure.
Built for HP Indigo Print Service Providers
Many HP Indigo print shops run multi-lane production for labels and flexible packaging. Traditional imposition tools are generic and do not leverage HP Indigo’s multi-lane press capabilities.
Lanes Ganging Optimizer leverages HP Indigo’s unique multi-lane capabilities to help pre-press teams increase substrate utilization, enable jobs that were previously impossible to produce on HP Indigo presses, and automate multi-lane layout decisions.
Selected Work
Lanes Ganging Optimizer
Multi-lane production optimization for HP Indigo presses.
Share a Coke — Personalized Bottles
Rule-based typography enabling Coca-Cola bottle personalization at global scale.
London Craft Week — Remixed Vessels
Generative design transforming a single vessel concept into 1,000 unique posters.
About Amir
40 years in print innovation—from personalization to production workflows. I work hands-on with prepress teams and owners to turn creative ideas into reliable, repeatable production.
Testimonial
You are a founder of Indigo and of personalization in the print industry. You invented a new category of digital personalization that today is obvious but at that time was revolutionary.
Your contribution to the Indigo ecosystem and to the broader print industry is significant and long lasting.